Amazon to open first in-person clothing store in Southern California

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Amazon has announced plans to open an in-person clothing store called “Amazon Style” in a mall in Glendale, California later this year. according to the Associated Press.

The mega online retailer said it will sell apparel ranging from men’s and women’s clothing to accessories, shoes and bags, according to the AP.

Shoppers will receive notifications while in the store that will recommend clothing styles to them, and the store will be stocked primarily with non-Amazon clothing brands.

The clothing selection will be presented by fashion experts who use algorithms from reviews on Amazon.com to create outfits they think will perform best, according to the AP. The store will also be able to reduce its overall size as it will only have outfits on display in the window display, with inventory customers can purchase in a back room, somewhat similar to how some products work in IKEA stores, with furniture for display, but selections in a warehouse area for buyers to take home.

The store will be about the size of a Kohl’s at 30,000 square feet, according to the AP, although it will be one-third the size of a traditional department store like Macy’s.

Simoina Vasen, chief executive of Amazon Style, didn’t provide further comment on the store, nor did Amazon provide an exact date for when the store will open, the AP reports.

Amazon’s announcement comes at a time when in-person retailers continue to struggle as online ordering takes over the fashion market. The pandemic has worsened conditions for clothing retailers and last year the AP reported that Amazon had taken over Walmart for the first clothing store in the United States.

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