Breaking old norms, Balenciaga’s new jewelry ad campaign is ‘haunting’

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Balenciaga’s jewelry advertising campaign this time has the presence of many familiar faces such as: Bella Hadid, Aya Nakamura, Kit Butler, Zuo Chen, Abdou Diop, Inti Wang, Lina Zhang…

Fashion photos can be seen in two dimensions with two opposing emotions.

Balenciaga’s jewelry advertising campaigns are always satirical, exciting and bring out different fashion emotions.

The campaign highlights products such as: set of BB 2.0 earrings, BB key necklace, brand logo necklace, double size earrings or even XS earrings…

Breaking old standards, Balenciaga's new jewelry advertising campaign is

Jewelry in the form of keys and pins are interesting.

Breaking old standards, Balenciaga's new jewelry advertising campaign is

Whether huge or unusual (to the point of bizarre), earrings, necklaces or accessories for men are mostly made of gold or silver, some studded with stones, which clearly reflects the style of multi-dimensional design from the brand designer.

Breaking old standards, Balenciaga's new jewelry advertising campaign is
Breaking old standards, Balenciaga's new jewelry advertising campaign is

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Shot in a studio setting, the entire collection has a calm exterior, hidden within it is a strong desire (for emotion and creativity). Continuing to break old rules and standards of beauty in photography and fashion, Balenciaga’s Fall 2022 jewelry ad campaign received a diverse response from fans.

Breaking old standards, Balenciaga's new jewelry advertising campaign is
Breaking old standards, Balenciaga's new jewelry advertising campaign is

In particular, the surprise, strange feeling of believers when admiring the collection is the most remarkable emotion.

Breaking old standards, Balenciaga's new jewelry advertising campaign is
Breaking old standards, Balenciaga's new jewelry advertising campaign is
Breaking old standards, Balenciaga's new jewelry advertising campaign is

Despite many mixed reactions, Balenciaga’s fall jewelry advertising campaign is considered quite successful this time around. Especially when introduced alongside the fall fashion collection The Lost Band of the firm.

Source: Balenciaga, Daily Mail, Lesfacons

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