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Mark Wahlberg starts his day at 2:30 a.m., trains around 4 a.m., plays golf after that, then gets to work — which might involve going to the set (anywhere in the world), taking business meetings and appearing on talk shows. . It’s as varied and demanding as a day can get, and a necessity for dealing with it, says Wahlberg, is the right wardrobe.
After struggling to find clothes with this kind of versatility, Wahlberg decided to launch his own brand, MUNICIPAL, in 2020 alongside his manager Stephen Levinson and golf industry guru Harry Arnett. “We wanted to create stuff that looked cool, fit and felt good, stuff you could wear to work, you could wear it to work out and wear it at night,” Wahlberg said. rolling stone. “We wanted to create something that was a great value proposition for all the guys and girls working hard to be the best version of themselves, you know?”
The brand’s latest collection exemplifies its focus on hyper-versatility with pieces such as sporty polo shirts, relaxed moisture-wicking tees, flexible and versatile base layers and pants. “This golf polofor example, I could wear it to play golf, I could wear it to the gym, I could wear it to work, I could wear it if I was going to a talk show… It’s just versatile, very cool, and I’ve never seen anything like it,” says Wahlberg.
We tested a polo shirt, as well as MUNICIPAL’s Sport Utility shorts and a few tops, and ended up agreeing with Wahlberg: MUNICIPAL’s pieces are of higher quality than those of the major sports brands, and they have the look less “sporty”, meaning you can keep them on after you leave the gym or the golf course.
On the phone, Wahlberg seems genuinely passionate about MUNICIPAL (which doesn’t always happen when celebrities enter the commodity market). “I wasn’t entirely sure of the implication [Wahlberg] would be or how passionate he would be about the boring things, you know, the workings of everyday life,” said Harry Arnett, CEO and co-founder of MUNICIPAL. rolling stone. “But he had an incredible passion for it. And now it all makes sense. He’s so curious about things and just an avid learner, so it makes sense that he has a real passion for how things work,” says Arnett, who left his role as executive vice president of Callaway to start MUNICIPAL. .
In addition to co-founding MUNICIPAL, Wahlberg has also invested some of his own money to keep the brand alive. When the Covid pandemic hit, Wahlberg says “things just happened.”
“[We] lost funding, but everyone [had] quit their jobs to launch the brand,” he continues. “And then it got real. Everyone had to put their hands in their pockets and start writing checks,” he says.
Wahlberg’s level of commitment (financially and physically) to MUNICIPAL should come as no surprise to anyone familiar with the Unexplored the star’s business endeavors. “All the things I’m involved in, I mean I’m really involved“, he says. “I don’t endorse these products, you know – I either started the company or bought the company.”
Besides his work with MUNICIPAL, Wahlberg’s business interests range from investments in Tequila Flecha AzulAquahydrate brand of bottled water, and StockXco-owned by several Ohio car dealerships and Wahlburgers, a hamburger chain founded with his brothers.
Of course, Wahlberg is still a Hollywood staple — both as an actor and a producer — with upcoming projects including me time, where he plays alongside Kevin Hart. “Oh my God. It was so much fun,” Wahlberg says of working with Hart. “Except they put me in a few awkward situations. In the trailer, I’m naked except for a pair of sneakers, and we shot this on the Long Beach Pier in the middle of the day with 50 other people also naked. And so it was weird,” he laughs (Wahlberg confirms he was really naked on set).
Another of Wahlberg’s recent projects is a reality show, Wahl Street, which chronicles the actor’s business endeavors, including founding MUNICIPAL. The second season of the show is coming later this year, and you can stream the first season on HBO Max here.
After realizing how busy Wahlberg’s days are, it’s starting to get a little clearer about why he should be training before 4 a.m. Wahlberg says her current wellness routine mostly involves intermittent fasting and mobility exercises, though Arnett gives a clearer picture of Wahlberg’s intensity. , saying, “Every time I [workout with Wahlberg] it’s like running a marathon where I say I’ll never do that again. Never never.