Retail apparel brand KIAASA is redefining the apparel industry by merging culture, tradition and technology!


Having successfully established Rugs In Style as one of the leading manufacturers and exporters of beautiful and affordable handmade rugs, entrepreneurial duo Om Prakash and Amit Chauhan have now acquired KIAASA, a women’s ethnic clothing brand, with the goal of further elevating the brand and making quality women’s ethnic clothing accessible and affordable. In the same spirit, the duo left no stone unturned and managed to extend the brand to every nook and corner of the country. At present, the retail clothing brand has over 100 operational stores spread across 20 Indian states. Additionally, the brand plans to launch 250 outlets across the country in a few years.

Through extensive research and market research, the owners realized the need for KIAASA, and to meet the growing demands of women across India, the brand was revamped. The brand offers a wide range of clothing accessories such as kurta sets, costume sets, lehenga sets, bottom wear, dupattas and much more. Targeting the middle-class audience which constitutes the largest slice of consumers, KIAASA envisions providing women with comfortable, stylish and fashionable traditional fashion clothing.

The brand is focused on meeting the modern needs of a modern Indian woman and is poised to provide a complete 360 ​​degree solution.lution to all urban style fashion. KIAASA strives to offer something new and stylish while providing convenience to consumers. Unlike other competitors, KIAASA ensures that the outfits manufactured meet established quality standards ensuring the best quality outfits. Moreover, for the ease and convenience of the consumers, the brand will soon have a dynamic online store based on the latest technology through which the consumers can order the desired product without hassle from a plethora of options in all nearby stores. The brand will also ensure the highest level of privacy and confidentiality with a strong payment gateway system.

Speaking of KIAASA, Directors Om Prakash and Amit Chauhan said, “Having worked in the carpet industry, we felt that with KIAASA we had an edge. Our aim was to promote Indian culture and tradition and we thought what better than outfits to do the same as our dresses represent our cultures and identity. We also realized that despite the existence of many brands, no one brand meets the diverse demand, and with KIAASA, our goal was to break that. We have been fortunate to have received wide recognition and appreciation for our quality products and we sincerely want to thank our customers.

“We are working on the most modern cloud-based technology, so that each store is accessible to customers in their locality. Customers will have the freedom to access any of our 100 stores located in 60 cities, and will have the freedom to choose, select and order themselves and can request the store to have it delivered to loved ones. We are confident that our customers will have one of the best retail experiences in the coming days when they shop at Kiaasa online store. says tech-savvy developer Om Prakash

With top-notch quality and fabric used in making the outfits, KIAASA has quickly become one of the top choices among women in India. Moreover, what sets KIAASA apart from its competitors is its affordable prices and hard-to-obtain quality standards. The brand, although it has gained popularity in a short time, is in no mood to stop and aims to become the leader in the women’s ethnic clothing retail segment.


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