Members of the Texas crawfish boil cult that emerges every spring can now literally wear their affinity for mini crawfish on their sleeves.
This week, San Antonio-linked Lone Star Beer launched a “Crawdillo Club” apparel line that features the brand’s iconic armadillo mascot wrestling a Lone Star beer away from a crawfish.
“It’s not the start of spring until you’re invited to boil your garden or see crayfish for sale at a local grocer,” said Daniel Crawford, senior brand manager. Lone Star, in a statement. “We wanted to celebrate this time of year by leaning into this beloved delicacy with a merchandise capsule and series of events.”
The line, produced by Fort Worth-based Morgan Mercantile, includes a limited one-off printed t-shirt, cap, bandana and shop rag, all available online now until they sell out.
Crawfish — sometimes affectionately called “mudbugs” — have become a Texas staple, thanks to the state’s proximity to Louisiana, where crawfish boils are a longstanding tradition.
Lone Star embraces Cajun delicacy by serving as a beer sponsor for crawfish-focused fundraising events. The brand will sponsor two in Houston — the Big A** Crawfish Bash and the Crawdillo Club — and SA’s own Battle of the Boil, which benefits the Saint City Culinary Foundation and its HEARD wellness program.
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