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Noah looks back on music history for a new foxy drop: the streetwear brand has just released a clothing capsule celebrating the legendary jimi hendrix.
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the Noah x Jimi Hendrix Collection – released in collaboration with the official Jimi Hendrix store, Authentic Hendrix – brings ’70s-inspired style to Buster fans and streetwear enthusiasts alike. Shop the full collection now at Noahny.combut act fast: Noah’s drops usually sell out very quickly, so grab all the coins now before they’re gone.
Standout pieces from the collection include a line of t-shirts and sweaters featuring photos of the musician, album covers and typography like “bold as love” on a sweater, and the track title “And The Gods Made Love” on another. There are also corduroy pants and half-button Oxford shirts with Woodstock-style flower prints and vintage silhouettes. Because Noah is a streetwear brand, there’s even a skateboard deck featuring the Hindu-inspired album cover of Axe: Bold as love.
In a blog post announcing the release of Hendrix, Noah ruminates on the singular creativity that emanated from Hendrix. The brand emphasizes how the name, Jimi Hendrix, conjures up something for everyone, whether it’s one of his songs, a performance, an outfit or a famous photograph.
“To us, there are very, very few who embody that kind of creativity – which he showed in his music, performances and style,” the brand wrote. “This season, Noah is proud to present a capsule collection in homage to Jimi Hendrix and his uncompromising pursuit of his creative vision.”
The Noah x Jimi Hendrix collection marks another example of the New York brand paying homage to icons of the past. In March, Noah released a capsule inspired by EC Segar’s Popeye cartoon character. Before that, the brand released a collaboration with the album artist Barney Bubbles‘ domain.
Be sure to shop the new Noah x Jimi Hendrix collection now at Noahny.com before the parts run out.
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