For a flagship showroom of a clothing brand in Moscow, JL Interior Design Studio was inspired by nature. “The philosophy behind LaTrika is based on the unity of soul, mind and body and harmony with the environment,” says workshop founder Jenya Lykasova. “We wanted to convey the vision and mission of the brand indoors, which is why the concept of a calm and “organic” space was born.”
Upon entering the space bathed in light, guests are confronted with an installation made of wood, greenery and stone, also visible from the street, which is intended as a portal to the brand’s universe. A moon-shaped light fixture passes overhead, casting a subtle glow among the gray and beige walls, furniture, and floor. Stone wall coverings add yet another element of texture and visual intrigue, creating a backdrop that allows minimalist clothes racks – and the fashionable items on display there – to double as works of art. art.
Meanwhile, the fitting rooms are hidden behind the green composition in the center of the store, with a wood-trimmed podium and a mirror framed in greenery, allowing customers to imagine modeling their latest outfit on a dock by the river. river.
And like many great restaurants, LaTrika shines a light on the bounty of each season. “We were finishing the implementation of the project in the spring, and the Irgi tree that we bought bloomed in an exceptionally beautiful way,” adds Lykasova. By the time the project was completed, strawberry season had arrived and the team, along with landscapers from the Art Garden studio, incorporated several wild strawberry plants into the moss. “The strawberry flowers turned into berries after a while, and visitors were amazed not only that there was a tree inside, but also that they could see real berries in the moss” , she continues. “Anyone who comes here realizes that it is a place of peace and unity with nature in a noisy metropolis.”